“Permalko” JSC is an actively developing company, maintaining a stable market share due to the sound approach to organization of production and sales, a modern marketing policy and an up-to-date technological base. The company is among the TOP-20 manufacturers of its industry sector in Russia.
“Permalko” JSC is the largest manufacturer in Ural. Since 2006, the company has been a part of SPI Group (an international group of companies) which allowed it to strengthen its market presence substantially. All technologies of drinks production at “Permalko” are state-of-the-art. The operation procedures meet all the requirements. The products of the plant are among the most popular in the Perm Region. They are the leader of consumer preferences. Growing success of the enterprise largely depends on constant modernization of manufacturing and raising internal quality standards. A certification audit was successfully carried out at “Permalko”, confirming that the operating system of food safety management fully met the requirements of ISO 22000:2005 international standard. The certificate was issued by one of the most reputable authorized centers – “Intercertifica-TÜV” together with TÜV Thüringen e.V. (Germany), it is valid through October, 2019. In the course of the certification process, the management quality, the nature of the technologies used and the strategic priorities of the enterprise were analyzed. The commission inspected all cycles of production, supply and consumption and therefore were able to come to an appropriate conclusion on conformity of products by “Permalko” JSC with all declared criteria of safety.
Some products of “Permalko” JSC also conform with the kosher certificate issued by the Orthodox Union. Specialists of the production and technology laboratory exercise a strict control over every stage of the process of drinks production.
Products of “Permalko” justly receive high rating from international and Russian experts. It is confirmed by numerous medals, diplomas of tasting competitions and exhibitions. In 2017, drinks produced by the plant were awarded with 20 highest honors at the most prestigious competitions in Russia (Prodexpo-2017, Best Vodka-2017), Germany (Berlin International Spirits Competition, International Spirits Competition), in the UK (International Wine & Spirit Competition), in France (United vodka), in the USA (San Francisco World Spirits Competition. New York International Spirits Competition) and in Hong Kong (China Wine & Spirits Awards).
Certainly, the highest appreciation is recognition among consumers. And the constant growth of sell volume is an indicator of such a recognition. It was not so long ago when the bottling lines at the plant were operated on a two-shift basis and now they run 24 hours a day. There are plans to launch another line in the nearest future.
In comparison to the previous year, a double increase in production volume has been accompanied by an increase in sales by 1.5 times in the Perm Region and by 5 times in regions of the country. “Permalko” JSC successfully exports its products into the CIS countries, Europe, the USA, Africa. The plant shows a substantial growth in revenue and gross profit. Budget payments of the plant on all levels accounted for more than 2 bn rubles of taxes. Achievement of such results became possible due to high activity in all areas of sales.
According to the “TOP 300 largest enterprises of the Perm Region” rating from Rosstat, which included the companies with the best performance in terms of “revenues from sales” in 2016, “Permalko” improved its position considerably and went up 118 positions in the rating.
Brand portfolio of “Permalko” JSC contains more than 20 trademarks. In order to increase the interest of consumers to its products, draw their attention, specialists of the company always work to improve taste properties of the drinks and update the product range. Except the wide range of products and their high quality, “Permalko” JSC has other advantages to distinguish it from other companies, such as high quality of service, flexible pricing policy – all of it benefits the enterprise itself and its connections with business partners. Combination of the balanced brand portfolio, extensive productive capabilities and the well-developed selling system ensures that the company has essential competitive strengths and a considerable organic growth. The plant takes active measures directed at improvement of sells of its products, searching effective marketing strategies, development of the productive capacity.
The long-term areas of activity of “Permalko” JSC still include demand of the Russian market, expansion of production capacity and increase in the quality and volume of manufactured products.